Get Maximum ROI Using Facebook Ads



Posted: Friday, April 02, 2010

by Carley Morrow
Spiderhouse

These days advertising budgets are tight even for the best of us The end of the tax year is upon us and now is probably one of the best times to review your advertising budget for  the year ahead. Many of you will be familiar with Google Adsense but have you thought about Facebook Ads?

Facebook advertising is the new boy on the block and put quite simply it is powerful! A very simple platform to use, Facebook ads utilize all the information Facebook gathers on its users and makes this information useable by you the advertiser.

This means Facebook ads can be super-targeted to your choosen demographic. Are you mainly targeting females aged 25-35 in New York city who like handbags? No problem for Facebook ads. You see, not only can facebook target male/female, age and location, it can also use information such as user interests to target your ad even further. This means less money spent on wasted ads to people who are not interested.

There are two options when creating your ad - PPC (pay per click) and PPI (pay per impressions). My personal preferance lies with PPI. I have carried out several campaigns and overall the CPC (cost per click) is fairly similar whether you prefer to pay-per-click or pay-per-thousand-impressions, however you obviously get more exposure with the PPI. Let me explain…

If you bid 10c per click and you set your daily rate at $5 you will get 50 clicks (assuming all your budget is used). Do you know how many times your advert was seen? The minimum would be 50 times the maximum is an unknown.

However if you bid 20c per thousand impressions and set your daily rate at $5 you will get 25000 impressions (assuming all your budget is used). That's a lot of impressions. Obviously you don't know how many clicks you will get – in theory you could get none but you are also exposing your brand/product to a massive audience. If you target this ad well you should generate a lot of interest, even on a subliminal level. Target it really well and you could have a great click through rate which would cost you a lot more using PPC.

Whatever method you use, Facebook advertising works out a lot cheaper than most other forms of online advertisng and is by far the most targeted you will find.

Spending a little bit of time learning the facebook formula will greatly aid the return on your investment. IN order to maximize the ROI from your advertising budget you must write quality ads and use all the correct tools to really drill down to your target market. Once you know what you're doing (the basics are very simple) it takes literally minutes to submit an ad which will be live to the audience of your choice faster than virtually any other platform.
A busy bee who specializes in social network marketing, digital marketing and web/graphic design.

Top 5 weapons of choice: Dreamweaver (web design), Photoshop (web, graphic design & basic animation), Wordpress (blogs), Apple Macbook Pro (this is my life lol) & FBfriendblaster.com (Facebook marketing).

Outside of work lives a sun worshiping traveler and music lover who navigates life on full-bodied red wine and tea!

This Article has been viewed 797 times. (Not updated in real-time.)
Top-level comments on this article: (1 total)
» left by Jerry Cutts
 2 years 45 days ago.
5 fans. Follow Jerry Cutts on twitter!
Good information. The main advantage to the FB ad campaign is that you can target your audience more so than in Google or other PPC ad campaigns.
Please log in to respond to this comment.
We want your comments! If you can read this, you don't have javascript enabled, so you can't use this comment system. Please enable javascript.